Brief

Branding project for a TikTok influencer with a large following. His niches include football, college, and challenges with friends.

Target Audience

11-20 year old males with a large interest in sports and social media

Scope

basic branding for website, logo, merch

client preferences

graffiti, dark green

Style option 1

  • trendy

  • graphic

  • bold

  • illustrative

Not selected

Client liked this style, but decided that option two would better suit his viewers

Style option 2

  • sporty

  • simple

  • monochrome

  • athleisure

selected

The client decided that this style was more in line with what was on trend for his viewers

Logo styles

Option 1

This is exactly what the client asked for.

  • bubble letters

  • graffiti inspired

  • fun and youthful

Option 2

This option is based on the merch style chosen

  • streetwear/athleisure inspired

  • simple and clean

  • potential to grow with customers as their style matures

Option 3

This option was created as a blend of the two

  • organic and free-spirited like the bubble letters

  • slightly more refined

  Style 3 was chosen 

Polished Logo

Brand Kit

This brand kit acknowledges current vintage trends by calling back to midcentury sports. The color scheme includes the common jersey colors of green and cream and the literal color of a football, brown. The R icon looks sporty while tying in the look of the logo.

Final merch

A combination of the final branding and the initial merch moodboard

Next

Supply Forge